International Business Attraction


International companies choose to invest in New Jersey for a variety of reasons – easy access to a large consumer base; superior broadband connectivity; and an enviable quality of life – but often reference New Jersey’s diverse talent pool as the biggest draw.

New Jersey’s education system and talent pipeline is impressive. The state’s national rankings speak for themselves:

  • #2 High School Graduation Rate (90.5% compared to the national average of 84%)
  • #2 Best School System (at all levels, K-12)
  • Nearly 39% of New Jersey’s workforce graduates from college with a bachelor’s degree or higher, compared to a national average of 31%
  • #1 for Employed Biochemists and Biophysicists

Rutgers plays a prominent role in efforts to attract foreign direct investment to New Jersey through training, education and workforce development. It is the state’s largest producer of talent, with nearly 70,000 undergraduate and graduate students.  It boasts one of the most diverse student bodies in the nation. Rutgers-Newark ranks among the Top 3 universities for Campus Ethnic Diversity. Throughout the Rutgers system, students hail from 125 countries.

In addition, through the Office of Economic Development (OED), Rutgers provides specialized facilities and programs designed to address the market needs of foreign businesses.

OED operates the university’s “Soft Landings” incubator program. International food and clean energy companies seeking to establish a presence in the U.S. can take advantage of state-of-the-art pilot and production facilities and expert training and consultation.

Other OED programs and services include:

  • Development and hosting of conferences, seminars, and other specific programs that directly benefit international companies
  • Customized itinerary for visits to Rutgers
  • Tailored information about Rutgers’ areas of research expertise, programs, and facilities
  • Connections to offices and departments within Rutgers that can support research collaborations, technology licensing, and more
  • Introductions to government agencies that can provide information and guidance on state programs to support foreign direct investment

For additional information about OED’s International Business Attraction program, contact Jessica Paolini